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2016-08-21 18:59:28 UTC
'The method used to harvest this animal was reckless and we do
not condone it,' company says
Athletic clothing manufacturer Under Armour has cut ties with
Sarah Bowmar, the wife of an American hunter shown in a
controversial YouTube video killing a bear with a spear in
northern Alberta.
"Under Armour is ending its relationship with Sarah Bowmar, the
wife of Josh Bowmar," the Baltimore, Maryland-based corporation
said in a statement provided to CBC and other media outlets.
"The method used to harvest this animal was reckless and we do
not condone it.
"Under Armour is dedicated to the hunting community and supports
hunting that is conducted in compliance with applicable federal,
state and local laws and hunting practices that ensure a
responsible and safe harvest of the animal."
In January, Under Armour named "revered fitness guru and
bowhunter Sarah Bowmar" as one of the stars of its first-ever
women's hunting campaign, designed "to educate, engage and
empower female hunters, while celebrating the physical and inner
fortitude of those women that bravely pursue their own path."
But this week following news reports about the video showing
Josh Bowmar spearing a bear, the Alberta government condemned
the practice of hunting with spears. The government has said it
will introduce a ban on spear hunting this fall, and has
directed fish and wildlife officers to investigate to see if
charges are warranted under existing laws.
Sarah Bowmar is seen in the video after her husband a former
javelin thrower uses a spear to kill a black bear in a forest.
The hunt is believed to have taken place northeast of Edmonton
in May.
The video was viewed more than 200,000 times before being taken
down.
A petition circulated online calling for Under Armour to drop
its sponsorship of the couple's fitness and nutrition business,
Bowmar Fitness Inc. The petition said it is "disgraceful for a
company like Under Armour" to be associated with the business.
Sarah Bowmar has faced a barrage of criticism on social media
for her involvement in the hunt. But there has also been an
outpouring of support, particularly from within the U.S. hunting
community.
Sarah Bowmar, MBA @sarahbowmar_
If it wasn't for spear hunters, your family wouldn't be alive
today. https://twitter.com/mutfutgod/status/766680420695941120
10:00 AM - 19 Aug 2016
2 2 Retweets 23 23 likes
Under Armour has also earned the wrath of many U.S. hunters, who
have taken to the internet to call the company out on what they
see as its hypocrisy.
Russ Horn @RussHorn7
Disappointed in @UnderArmour for dropping @sarahbowmar_ I won't
be buying or wearing @UAHUNT gear anymore since you now support
anti hunters
9:45 AM - 19 Aug 2016
9 9 Retweets 28 28 likes
http://www.cbc.ca/news/canada/edmonton/athletic-clothing-firm-
under-armour-cuts-ties-with-wife-of-u-s-hunter-who-speared-a-
bear-in-alberta-1.3728708
not condone it,' company says
Athletic clothing manufacturer Under Armour has cut ties with
Sarah Bowmar, the wife of an American hunter shown in a
controversial YouTube video killing a bear with a spear in
northern Alberta.
"Under Armour is ending its relationship with Sarah Bowmar, the
wife of Josh Bowmar," the Baltimore, Maryland-based corporation
said in a statement provided to CBC and other media outlets.
"The method used to harvest this animal was reckless and we do
not condone it.
"Under Armour is dedicated to the hunting community and supports
hunting that is conducted in compliance with applicable federal,
state and local laws and hunting practices that ensure a
responsible and safe harvest of the animal."
In January, Under Armour named "revered fitness guru and
bowhunter Sarah Bowmar" as one of the stars of its first-ever
women's hunting campaign, designed "to educate, engage and
empower female hunters, while celebrating the physical and inner
fortitude of those women that bravely pursue their own path."
But this week following news reports about the video showing
Josh Bowmar spearing a bear, the Alberta government condemned
the practice of hunting with spears. The government has said it
will introduce a ban on spear hunting this fall, and has
directed fish and wildlife officers to investigate to see if
charges are warranted under existing laws.
Sarah Bowmar is seen in the video after her husband a former
javelin thrower uses a spear to kill a black bear in a forest.
The hunt is believed to have taken place northeast of Edmonton
in May.
The video was viewed more than 200,000 times before being taken
down.
A petition circulated online calling for Under Armour to drop
its sponsorship of the couple's fitness and nutrition business,
Bowmar Fitness Inc. The petition said it is "disgraceful for a
company like Under Armour" to be associated with the business.
Sarah Bowmar has faced a barrage of criticism on social media
for her involvement in the hunt. But there has also been an
outpouring of support, particularly from within the U.S. hunting
community.
Sarah Bowmar, MBA @sarahbowmar_
If it wasn't for spear hunters, your family wouldn't be alive
today. https://twitter.com/mutfutgod/status/766680420695941120
10:00 AM - 19 Aug 2016
2 2 Retweets 23 23 likes
Under Armour has also earned the wrath of many U.S. hunters, who
have taken to the internet to call the company out on what they
see as its hypocrisy.
Russ Horn @RussHorn7
Disappointed in @UnderArmour for dropping @sarahbowmar_ I won't
be buying or wearing @UAHUNT gear anymore since you now support
anti hunters
9:45 AM - 19 Aug 2016
9 9 Retweets 28 28 likes
http://www.cbc.ca/news/canada/edmonton/athletic-clothing-firm-
under-armour-cuts-ties-with-wife-of-u-s-hunter-who-speared-a-
bear-in-alberta-1.3728708